WordPress & WooCommerce Custom Development and Product Workflow Setup

We're looking for a WooCommerce developer to improve our store's e-commerce functionality, structure, and performance. This covers backend and frontend work: product/category architecture, checkout and cart flow, plugin configuration, product import workflows, and site performance — with the goal of a stable, easy-to-manage store, not just cosmetic fixes. Scope of work: - Improve WooCommerce store structure: product and category organization, taxonomy, and navigation flow - Configure and optimize required plugins (payment gateways, shipping, SEO, caching — specify current stack) - Set up or refine product import workflows (CSV/XML bulk import, variant handling) - Custom checkout and cart flow adjustments to reduce friction and support business-specific requirements - Custom PHP and CSS fixes for theme-level and functionality issues - Review payment, shipping, and customer journey configuration for gaps or errors - Performance optimization: page speed, caching, image/database cleanup - Responsive testing across devices and browsers - Ensure backend usability for non-technical store management going forward Ideal skills: WordPress, WooCommerce, PHP, MySQL, WooCommerce plugin configuration, WooCommerce checkout customization, product import (CSV/XML), site performance optimization, responsive web design, WordPress troubleshooting Deliverables: - WooCommerce store structure and setup improvements - Product/category structure implementation - Plugin configuration and documentation - Custom PHP/CSS fixes - Cart/checkout flow improvements - Product import workflow (documented and repeatable) - Responsive testing summary - Performance and stability review with before/after metrics