Website Image Optimization & Alt Text Specialist Needed (Speed + SEO/Accessibility)

Here’s the updated job description with those two points incorporated: Job Title: Website Image Optimization & Alt Text Specialist Needed (Speed + SEO/Accessibility) Job Description: We need a detail-oriented freelancer to optimize images across our website to improve load speed and add proper alt text for SEO and accessibility. Scope of work: • Audit all images on the site and identify oversized, unoptimized, or poorly formatted files • Convert all images from .jpg and .png to WebP format (with fallback for older browsers if needed) • Compress images (lossless/lossy as appropriate) without visible quality loss • Resize/scale images to the dimensions actually used on the page (no oversized images being scaled down by CSS) • Implement lazy loading where appropriate • Add ALT descriptions to all images — descriptive, SEO-friendly alt text for meaningful images; empty alt=”” for purely decorative images; function-based alt text for clickable/icon images • Provide a before/after report showing page load time and file size improvements (e.g., PageSpeed Insights, GTmetrix scores) Requirements: • Proven experience with image optimization tools (TinyPNG, ImageOptim, Squoosh, etc.) and WebP conversion • Experience with [your CMS/platform — e.g., WordPress, Shopify, Webflow] • Understanding of web accessibility basics (WCAG alt text guidelines) • Familiarity with Core Web Vitals / page speed metrics • Good written English for alt text quality Deliverables: • All images converted to WebP and optimized/compressed • Alt text (or appropriate blank alt for decorative images) added to all images sitewide • Summary report of speed improvements Please share examples of similar optimization work you’ve done, including before/after speed metrics.