Website Redesign & Local SEO

My current site no longer pulls the traffic or enquiries I need, so I want to give it a full visual and technical refresh while turning it into a magnet for local searches in the one city I primarily serve... (Budget: ₹1500 - ₹12500 INR, Jobs: Content Writing, Internet Marketing, Keyword Research, Link Building, PHP, SEO, Web Design, Website Design, Website Optimization, WordPress)