GTM Engineer - Outbound, Clay/Apollo, CRM & AI SDR Automation

OVERVIEW We run two growing US businesses selling to very different buyers: (1) a freight factoring and fuel-card company for small trucking fleets (1-10 trucks), and (2) a healthcare services and data company for infusion centers, specialty pharmacies and 340B covered entities. Both already run AI-assisted outreach and content, and lead flow is big. We need a technical growth person to turn it into a repeatable, measurable pipeline machine across both businesses: you'll own the systems end to end (data, enrichment, sequencing, CRM, reporting) and help shape positioning and messaging for each audience. WHAT YOU'LL BUILD - Lead sourcing and enrichment: target lists from public sources (FMCSA/DOT carrier data, healthcare provider/facility data), enriched and scored with Clay and Apollo (or similar), deduped and verified. - Outbound engines: multi-channel email + LinkedIn sequences (Instantly, Smartlead, HeyReach or similar), including deliverability setup (domains, warm-up, SPF/DKIM/DMARC), personalization at scale and A/B testing. - AI SDR / agent workflows: AI-written first touches, reply sorting and routing, meeting booking and follow-up, built with n8n or Make plus LLM APIs, with human approval on sensitive steps. - CRM automation: clean pipeline stages, lead routing, lifecycle and lead-score fields, task automation, and integrations with our internal tools (HubSpot or similar, via APIs). - Landing pages and attribution: fast per-campaign landing pages, form-to-CRM capture, UTM tracking and a simple leads > replies > meetings > deals dashboard. - GTM strategy: help define ICPs, segments, offers and messaging for each business, then test and iterate from the data. MUST-HAVE SKILLS - 2+ years building B2B outbound or lead-gen systems with results you can show - Hands-on with Clay and/or Apollo plus at least one sequencing tool (Instantly, Smartlead, Lemlist) - Strong email deliverability know-how - CRM admin and automation (HubSpot preferred) - n8n, Make or Zapier, and comfort with APIs and webhooks - Practical LLM use for personalization and workflows - Clear written English and weekly metrics reports NICE TO HAVE - Selling to trucking/logistics or healthcare/pharmacy buyers - Basic Python, JavaScript or SQL - Safe LinkedIn automation - Webflow, Framer or WordPress landing pages - Compliant outreach (CAN-SPAM; HIPAA-aware handling of healthcare data) - A few hours of overlap with Israel time (IST) DEFINITION OF DONE (first milestones) 1. Weeks 1-2: audit current tools, data and CRM; deliver an ICP/segment map per business and a written GTM plan. 2. Weeks 2-4: sending domains warmed and authenticated; one enriched, verified list per business (500+ contacts each); first sequences live with tracking into the CRM. 3. Weeks 4-8: AI-assisted reply handling and booking workflow live in n8n/Make; clean CRM pipeline and routing; weekly dashboard (open, reply, meeting rates) plus documentation so the team can run it. Engagement: 20-30 hrs/week, 3-6 months, with possible extension.