Therapy App Growth Strategy

Seeking a growth strategist to help increase qualified traffic and recurring subscriptions for a therapy app. The focus is on improving web conversion, doubling app downloads month over month, tripling paid subscriptions, and driving over 100 app store reviews, all while keeping CAC under $12. You’ll support campaigns across TikTok, Reels, Google, and Apple Ads, while optimizing landing pages, checkout flow, and onboarding. The ideal freelancer can improve funnel performance, test messaging, and help maintain a premium, Apple-inspired brand identity. Next steps include reviewing campaign performance and funnel improvements in this week’s strategy meeting.