B2B Ads Growth Marketing Lead

Paid Ads, Funnels & Creative Strategy for an Agency We are an established email and SMS marketing agency serving e-commerce brands, and we are looking for an experienced B2B Growth Marketing Lead to take ownership of our internal client-acquisition engine. This role is focused entirely on growing our agency. You will not be managing advertising for our clients. We are also not looking for someone who simply knows how to operate Meta Ads Manager or Google Ads after someone else has already created the offer, messaging, funnel, landing pages, and creative strategy. We are looking for one highly capable growth operator who can evaluate the entire acquisition system, identify the biggest constraints, develop the strategy, execute the work, and ultimately be accountable for producing: Qualified sales meetings Sales opportunities Pipeline Acquired clients Sustainable customer acquisition economics What You Will Own You will have broad ownership of our B2B client-acquisition system, including: Overall paid acquisition strategy for the agency Offer development and positioning Campaign angles and lead magnets Creative strategy and ad concepts Developing clear creative briefs for designers and copy resources Meta Ads Google Ads LinkedIn Ads or other channels when strategically appropriate Landing-page strategy and messaging Conversion-rate optimization Lead forms and qualification logic Scheduling and booked-meeting flows The complete journey from ad click to qualified sales meeting CRM tracking and attribution Pipeline and revenue reporting Weekly testing strategies across offers, audiences, creative, funnels, landing pages, and follow-up Diagnosing bottlenecks throughout the acquisition funnel Recommending and prioritizing what we should test next You should be able to look beyond individual campaign metrics and understand how the entire acquisition system works together. For example, if campaigns are producing inexpensive leads but very few qualified sales conversations, we expect you to determine whether the problem is coming from targeting, positioning, the offer, creative, landing-page messaging, qualification, follow-up, or another part of the funnel. How We Measure Success We care significantly more about commercial outcomes than vanity metrics. You should be comfortable measuring and optimizing around metrics such as: Cost per qualified meeting Cost per opportunity Lead-to-meeting conversion rate Opportunity rate Customer acquisition cost Pipeline generated Closed revenue Acquired clients Clicks, CTR, CPM and CPL matter, but they are not the end goal. The goal is to build a predictable acquisition system that consistently generates qualified opportunities and new agency clients. The Person We Are Looking For We are specifically looking for someone who has demonstrated experience generating qualified opportunities for: B2B service businesses Marketing agencies Professional-services firms Consultancies SaaS companies Other high-ticket or high-consideration B2B offers Experience marketing an agency or professional-services company selling monthly retainers would be particularly valuable. Experience marketing to e-commerce brands, Shopify businesses, founders, or marketing leaders would also be a major advantage. Required Experience You should have strong hands-on experience with: B2B demand generation Meta Ads Google Ads Offer development Creative strategy Campaign concepts and testing Landing pages Conversion optimization Lead-generation funnels Lead qualification CRM attribution Sales-pipeline reporting We specifically want someone who has experience developing the strategy and executing it. If your experience is primarily media buying and someone else normally handles the offer, funnel, messaging, creative strategy, and landing pages, this probably is not the right role. Especially Valuable Experience Experience with any of the following would be particularly valuable: Marketing agencies or professional-services firms High-ticket B2B offers Selling to e-commerce or Shopify brands HubSpot GoHighLevel Salesforce Marketing automation Call tracking and attribution Lead magnets Audits Webinars Reports Calculators or other acquisition offers Directing designers, copywriters, video editors, or landing-page builders Using AI tools to accelerate research, creative development, analysis, and experimentation How We Work You will work directly with agency leadership and have access to our internal creative resources. We want someone who can operate independently rather than waiting for us to determine every campaign, test, or next action. You should be able to explain: What is currently working What is not working Where the biggest constraint is What we should test next Why you believe that test is commercially important We value someone who is practical, accountable, highly analytical, comfortable making decisions, and able to communicate clearly. Time Commitment We intentionally are not prescribing a specific number of hours per week. We want an experienced growth marketer to look at the responsibilities and outcomes described above and tell us what level of weekly involvement you believe is realistically required to execute this role well and produce meaningful results. When applying, please tell us how many hours per week you would recommend dedicating to the role initially and why. We are looking for a long-term relationship, and the position has the potential to develop into a larger fractional or full-time growth leadership role if there is a strong fit. Meaningful overlap with U.S. Eastern Time is important. Initial Paid Engagement We expect to begin with a paid evaluation period. Initially, we would ask you to review our existing acquisition system, including: Current positioning and offers Paid campaigns Creative Landing pages Lead flow Qualification process CRM and attribution Sales-pipeline reporting From there, we would expect you to identify the largest constraints and develop a prioritized testing roadmap. We are not looking for free speculative work. The initial evaluation would be paid. If the relationship is successful, we want this to become an ongoing role with broad ownership over agency acquisition. Who Should NOT Apply This is probably not the right role if you are: A general social-media manager without significant paid acquisition experience A media buyer who requires someone else to develop the offer, funnel, messaging, and creative strategy An e-commerce advertiser without meaningful B2B lead-generation experience Primarily a high-level strategist who does not personally execute An agency applying on behalf of a rotating team Someone who focuses primarily on clicks, leads and CPL without connecting marketing activity to qualified opportunities, pipeline and revenue We want one clearly accountable operator. How to Apply Please begin your proposal with the words “B2B GROWTH” so we know you read the full description. Then answer the questions below as specifically as possible. Actual examples, numbers, screenshots, and case studies are significantly more useful to us than general marketing language. 1. Relevant B2B Acquisition Experience Describe one B2B service business, agency, consultancy, SaaS company, or similar high-ticket acquisition program that you personally owned. Please explain: What the company sold The offer The target customer Channels used Funnel Your specific responsibilities What changed because of your work 2. Results Please provide actual performance numbers wherever possible. We are particularly interested in metrics such as: Cost per qualified meeting Cost per opportunity Opportunity rate Customer acquisition cost Pipeline generated Closed revenue Please provide starting and ending metrics when available. 3. What Did You Personally Execute? Tell us which parts you personally handled and which were completed by: Designers Copywriters Developers Media buyers Other team members We want to understand your actual hands-on involvement. 4. Creative and Offer Strategy Give us an example of an offer or creative strategy you developed. How did you turn that strategy into campaign concepts, creative briefs, and an actual testing plan? 5. Paid Media Experience Explain your hands-on B2B experience with: Meta Ads Google Ads LinkedIn Ads For each platform you've used, briefly explain the types of campaigns you personally managed. 6. Diagnosing Lead Quality Imagine a campaign is generating a large number of leads at an attractive CPL but very few qualified sales meetings. How would you diagnose the problem? 7. CRM and Attribution What systems have you used for: CRM Marketing attribution Call tracking Lead qualification Scheduling Pipeline reporting 8. Case Studies Please share one or two relevant case studies, examples, screenshots, or other evidence of results. Confidential client information can obviously be removed. 9. Recommended Time Commitment Based on everything described in this job posting: How many hours per week do you believe you would need to dedicate to this role initially in order to execute it well and produce meaningful results? Please briefly explain how you arrived at that number. 10. Availability & Compensation Please provide: Your location Time zone Weekly availability Recommended weekly hours for this role Preferred hourly rate or monthly compensation Earliest possible start date We are looking for someone who wants to take genuine ownership of growth rather than simply manage campaigns. If that sounds like you, we'd love to hear about what you've built.