Google Search Ads & Tracking Setup -- 2

I need help setting up and optimising a set of Google Search campaigns whose sole purpose is to bring qualified traffic to my website. The account is already open, but keywords, ad groups, extensions, and negative lists still need a strategic structure so every click counts... (Budget: $250 - $750 USD, Jobs: Digital Marketing, Google Ads, Google Analytics, Internet Marketing, Keyword Research, PHP, Search Engine Marketing, SEO)