Senior Elementor Expert to Build Conversion-Focused WordPress Website

## Project Overview We are seeking a senior WordPress website designer/developer—or an established WordPress design agency—to design and build a professional, conversion-focused website for an Australia-based webinar funnel and presentation consulting business. The website should establish trust, clearly explain our consulting methodology, qualify prospective clients and encourage suitable visitors to book an initial consultation. This is not a generic template-installation project. We need a strategic Elementor specialist who understands professional-service websites, conversion-focused UX, responsive design, accessibility, performance and maintainable WordPress architecture. WordPress is already installed. A detailed project brief, proposed sitemap, draft messaging, brand direction and page requirements will be provided to the successful candidate. ## Primary Project Goals The completed website should: * Position the business as a credible webinar funnel and presentation consulting specialist * Explain a complex consulting service in clear, persuasive language * Help visitors understand who the service is—and is not—designed for * Guide qualified prospects towards booking a consultation * Present a modern, authoritative and consultative brand * Be easy for our team to edit and maintain in Elementor * Work correctly across desktop, tablet and mobile * Provide a strong foundation for future content, SEO and marketing campaigns ## Website Scope We expect approximately 10–12 page types, including: 1. Home 2. Main consulting service page 3. How It Works 4. Who We Help 5. Founder/About 6. Resources 7. Book a Consultation 8. Contact 9. Privacy Policy structure 10. Terms and Conditions structure 11. Consultation confirmation page 12. Custom 404 page The Privacy Policy and Terms pages will be structural placeholders only. Legal drafting and legal compliance advice are not part of this project. ## Required Deliverables The successful candidate will be responsible for: ### Strategy and Design * Review our business, audience, positioning and website brief * Confirm the sitemap, navigation and primary visitor journey * Recommend any improvements before design begins * Create an initial visual direction or homepage concept * Develop a professional Elementor design system * Configure global colours, typography, buttons, spacing and form styles * Use consistent, reusable and editable Elementor components * Create a modern design with strong visual hierarchy and generous whitespace ### WordPress and Elementor Development * Build the approved pages using structured Elementor containers * Create a professional global header and footer * Configure responsive layouts for desktop, tablet and mobile * Use Elementor Theme Builder appropriately * Create reusable templates and components where practical * Configure the consultation-booking page * Integrate an appointment-booking system * Configure contact and qualification forms * Connect approved forms to our chosen CRM or email system * Configure appropriate spam protection and consent wording * Keep the website manageable for a non-technical administrator ### SEO, Accessibility and Performance * Apply basic on-page SEO structure * Use one clear H1 per page and a logical heading hierarchy * Add editable SEO titles and meta descriptions * Configure internal links and descriptive link text * Add appropriate image alt text or clear alt-text placeholders * Aim for practical WCAG 2.2 AA accessibility * Provide visible keyboard focus states and sufficient colour contrast * Optimise images using modern formats such as WebP or AVIF * Avoid unnecessary scripts, plugins, animations and oversized media * Follow WordPress and Elementor performance best practices * Test important pages against Core Web Vitals considerations ### Testing and Handover * Build safely using staging and backup procedures * Test forms, links, buttons and appointment-booking functionality * Test current versions of major browsers * Test desktop, tablet and mobile layouts * Complete a final accessibility and performance review * Migrate or deploy the approved website safely * Provide one recorded handover session * Provide concise written instructions for routine editing * Include 30 days of post-launch support for defects related to the agreed work ## Elementor One Agency Plan—Mandatory Requirement The individual designer or agency must already have an active **Elementor One Agency Plan** suitable for agency use across multiple client websites. Elementor One brings Elementor Editor Pro together with capabilities such as image optimisation, web accessibility, cookie consent, email deliverability and site management in one subscription. In your proposal, please: * Confirm that you currently maintain an active Elementor One Agency Plan * Explain which Elementor One capabilities you have used on client projects * Explain how licensing will work during development * Explain what happens to Pro functionality, updates and support after handover * Describe how the website could be transferred to a client-owned Elementor subscription if required Please do not purchase a plan solely to submit an application. We will not request your Elementor account credentials or licence key through your proposal. We may have a second WordPress website project requiring Elementor One after this project. Any second project would be evaluated, scoped and contracted separately and is not guaranteed. ## Required Skills and Experience Applicants should have strong, demonstrable experience in: * WordPress website design * Elementor Pro and Elementor Theme Builder * Elementor containers, global styles and reusable components * Responsive web design * Conversion-focused UX and landing-page design * WordPress development and customisation * Professional-service, consulting or B2B websites * Website accessibility * WordPress performance optimisation * Forms, appointment booking and CRM integrations * Staging, backups, migration and launch procedures * Basic technical and on-page SEO * Clear written and spoken English Experience with webinar, coaching, consulting, professional-service or B2B lead-generation websites would be valuable. ## Important Quality Standards The design should feel authoritative, modern, trustworthy and consultative. Please avoid: * Generic template designs with minimal customisation * Aggressive “get rich quick” styling * Excessive gradients or animation * Fake testimonials, client logos or performance results * Fabricated photographs of the founder or clients * Unnecessary plugins or custom code * Unsupported claims or guarantees about leads, sales or revenue No plugin, theme, WordPress setting, PHP file, database, user account, permalink, DNS, redirect or security configuration should be changed without prior approval. Custom PHP should not be required unless a specific need is identified, explained and approved in advance. ## What We Will Provide We will provide the successful candidate with: * A detailed business and website strategy brief * The proposed sitemap and page objectives * Draft positioning, page messaging and calls to action * Target-audience and client-qualification information * Brand colour and design direction * Available founder information and approved photographs * Approved testimonials or case studies, if available * Appointment-booking and CRM details * Consolidated feedback from one primary decision-maker * Appropriate WordPress and hosting access after the contract begins Placeholders should be used wherever final content or approved assets are unavailable. ## Communication and How We Work We value clear, proactive and professional communication. Our preferred working process is: * One named project lead, including for agency applications * A milestone-based project plan agreed upon before work begins * Written progress updates at least twice per week * Each update should identify completed work, next steps, questions and risks * Questions and potential blockers should be raised early * Work should be presented for approval at agreed milestones * Feedback will be consolidated and supplied by one decision-maker * Approved work should not be substantially changed without discussion * Production changes must include an appropriate backup and rollback plan Agencies must identify who will perform the design, development, quality assurance and project-management work. Please do not submit an agency portfolio without explaining the proposed team. ## Project Structure and Timeline This will be a fixed-price, milestone-based project. Our preferred timeline is approximately **5–7 weeks**, depending on the final scope, feedback process and candidate availability. A likely milestone structure is: 1. Discovery, technical review and website architecture 2. Elementor design system and homepage 3. Core service and audience pages 4. Supporting pages, forms and integrations 5. Responsive QA, accessibility, performance, launch and handover The homepage and global design system should be approved before all remaining pages are built. Please include your proposed timeline, milestone breakdown, revision allowance and post-launch support in your application. ## Items Outside the Initial Scope Unless separately agreed, the following are not included: * Complete logo or visual-identity development * Writing all website copy from a blank page * Legal advice or final legal-document drafting * E-commerce, membership or learning-management systems * Multilingual functionality * Complex custom plugins or web applications * Paid advertising or traffic generation * Guaranteed leads, appointments, sales or revenue * Ongoing SEO, content creation or maintenance after the support period * The possible second website project ## How to Apply Please submit a tailored proposal that includes: 1. Three recent Elementor websites most relevant to this project 2. Your exact role on each project 3. Examples involving consulting, professional services or B2B lead generation 4. Confirmation of your active Elementor One Agency Plan 5. Your proposed licensing and post-handover arrangement 6. Your approach to the first ten business days 7. Your responsive, accessibility and performance testing process 8. Your experience with forms, booking systems and CRM integrations 9. The names and roles of everyone who would work on the project 10. Your availability, timezone and expected communication schedule 11. Your fixed-price estimate, milestones, timeline and revision allowance 12. One important risk or question you would clarify before starting Please begin your proposal with the words **“Elementor One confirmed”** so we know you have read the complete description. Generic applications that do not address the project requirements, Elementor One licensing or relevant portfolio experience are unlikely to be shortlisted.