Creative Strategist — Performance Video Ads (DTC Pet Brand)

About us Spark Paws is one of the fastest growing pet brands in the world. You'll work directly with the founder in a fast-paced team that ships weekly — not a place where projects sit in review for a month. Previous top-agency experience is a plus. If you're agency-side and want to move to the brand side, this is that seat. **Please do not apply if you are an agency** Hard requirement You must have created ad creative for paid Meta campaigns with real spend behind it — scripts or briefs that ran as ads where you saw the results and iterated on them. Email copy, landing pages, organic social, or brand work alone won't fit. What you'll do 1) Competitor and industry research — you know how to analyze competitors and have a strong grasp of what types of ads are working in the industry right now. 2) Write the scripts — follow our content calendar and produce a range of script types each week for our video editors to make. 3) Own delivery — videos delivered on time, QC'd, fixed, and handed to the media buyer to launch. Consistent weekly video output is a key KPI. 4) Strategize and execute — we provides in-depth creative reports; we comes up with a plan and you will execute it. What we look for 1. You've worked with big brands/accounts and you can prove it 2. Strong project management, diligence, and execution — you don't sign off until the task is done 3. A marketing/creative mind with an eye for what content actually works 4. A strong writer who knows the right hooks for the right people 5. You know how to work with video editors and understand editing steps and process well 6. You're current on AI tools — AI is a core part of your workflow 7. You love dogs and you understand how dog owners think Details ~ 20 hours/week to start, with room to grow - Q4 (Oct–Dec) is our peak season — committed availability through it is a condition of the role - Our team runs on China Standard Time; There will be a live script writing test for the shortlisted candidates.