Senior WordPress/WooCommerce Developer Needed

About the Project We are HEXASPACE, an interior design and furniture company based in Ahmedabad, India. We are currently developing our furniture e-commerce website on WordPress/WooCommerce. The website is already substantially developed and includes: • Homepage • Living Room category • Dining Room category • Bedroom category • Office furniture • Outdoor furniture • Modular furniture • Home Decor • Kids & Teens • Product archive/category pages • Product listings • Filters • Wishlist • Cart • Search • Customer account • Showroom information • Interior design/service integration We are NOT looking to build a new website from scratch. We need an experienced WordPress/WooCommerce developer with strong e-commerce UX/UI understanding to review the existing development, improve the overall shopping experience, fix catalogue/product presentation issues, implement missing features, optimise responsiveness/performance, and prepare the website for public launch. The website should ultimately feel like a premium furniture and interior-design brand, rather than a generic WooCommerce catalogue. ________________________________________ Main Objective Our current website has a strong basic structure, but we need to improve four major areas: 1. Product Catalogue Experience 2. E-Commerce UX & Conversion 3. Visual Consistency 4. Technical & Pre-Launch Optimisation The developer should be comfortable working with a large furniture catalogue containing thousands of products. ________________________________________ 1. Product Archive / Category Page Improvements Our existing category pages currently contain: • Left-side filters • Product grid • Product image • Long product titles • Product price • Sorting • Pagination We want these pages significantly refined. Required improvements Create a cleaner, premium product-card design containing: • Consistent product image ratio • Product name • Short product specification • Price • Sale/original price when applicable • Discount percentage • Wishlist • Quick View / View Product • Product badges • Responsive hover interaction Possible product badges: • Bestseller • New • Designer Pick • Made to Order • Ready to Ship • Customisable • Sale Product-card height and spacing should remain visually consistent even if products have different information. ________________________________________ 2. Product Naming & Catalogue Structure Many existing product titles are currently extremely long because they were written in an SEO/marketplace style. For example, instead of displaying: Wooden Twist Luxury Round White Marble Dining Table with White Metal X-Base Modern 4 Seater Premium Dining Table for Contemporary Homes 120CM The catalogue should visually display something like: Vortenza Marble Dining Table 4 Seater · 120 cm · White Marble The complete SEO description can remain in the product content/meta data. We need assistance establishing a scalable structure for: • Product names • Short descriptions • Product attributes • Categories • Subcategories • Tags • Collections • Variations ________________________________________ 3. Consolidate Duplicate Product Variants Currently, some products appear multiple times because different: • Sizes • Colours • Dimensions • Finishes may exist as separate listings. Where appropriate, these should become WooCommerce variable products. Example: Abberton Upholstered Bed Colour: Grey / Beige / Teal Size: Single / Queen / King Rather than showing six or nine almost identical listings on the category page. The developer must understand WooCommerce variable products and product attributes at scale. ________________________________________ 4. Advanced Furniture Filters Our current filters are too basic. We need category-specific filtering. BEDROOM / BEDS Filters could include: • Single • Queen • King • Upholstered • Wooden • Engineered wood • With storage • Without storage • Hydraulic storage • Grey • Beige • Brown • Blue • Modern • Minimal • Luxury DINING TABLES Filters: • 4 Seater • 6 Seater • 8 Seater • 10 Seater • Round • Rectangle • Oval • Marble • Wood • Glass • Stone • Metal • Colour • Price • Style OFFICE Filters: • Individual desk • 2-person workstation • 4-person workstation • 6-person workstation • Manager desk • Storage • Pedestal • Conference table • Dimensions • Material • Finish • Price Filters should be: • AJAX-based where practical • Fast • Mobile-friendly • Easy to use • SEO-conscious ________________________________________ 5. Search & Autocomplete The website contains thousands of products, so search is very important. We want an intelligent search experience. Example: When someone types: Marble din... the search dropdown could display: Categories Marble Dining Tables Suggestions Round Marble Dining Tables 6-Seater Marble Dining Tables Products Relevant product images + names + prices Search should support: • Product title • SKU • Category • Product attributes • Collections • Relevant keywords The developer may recommend a suitable WooCommerce search solution/plugin if necessary. ________________________________________ 6. Sorting Improve sorting options to include: • Recommended • Best Selling • Newest • Price: Low to High • Price: High to Low • Highest Rated • Largest Discount The default should ideally prioritise curated/recommended or best-selling products rather than simply database order. ________________________________________ 7. Single Product Page – Major Improvement The individual product page must provide everything a customer needs before purchasing furniture. We require sections for: Product Gallery • Main product image • Lifestyle image • Alternate angles • Material close-up • Dimension image/drawing • Colour variants Product Information • Product title • Price • Sale price • GST information • SKU • Availability • Made-to-order status • Short description Variations • Size • Colour • Finish • Material • Upholstery Visual swatches should be used wherever appropriate. ________________________________________ 8. Furniture Specifications Products should have structured specifications rather than only paragraph descriptions. Example: Dimensions: 1800 × 900 × 750 mm Material: Engineered Wood Top: Italian Marble Frame: Powder-Coated Metal Finish: Walnut Seating Capacity: 6 Assembly: Required Warranty: 3 Years The structure must be easy for our team to maintain from WordPress. ________________________________________ 9. PIN-Code Delivery Checker Customers should be able to enter their PIN code on the product page. Example: Enter Delivery PIN Code 380015 Then display information such as: ✓ Delivery Available Estimated Delivery: 18–24 Days Installation: Included Shipping: Free Actual rules will be supplied/configured based on our shipping system. ________________________________________ 10. Product Purchase Information Clear information needs to be available regarding: • Delivery • Installation • Warranty • Returns • Cancellation • Care instructions • Assembly • Shipping • Made-to-order products Important information should be visible close to the Add to Cart section. ________________________________________ 11. Wishlist Wishlist currently exists but should be refined. We eventually want users to be able to create a furniture/design wishlist containing multiple products. Possible functionality: My Wishlist / My Design Wishlist Users should be able to: • Save products • Remove products • Share wishlist • Return later • Potentially submit wishlist to HEXASPACE for design consultation ________________________________________ 12. Product Comparison We would like users to compare approximately 2–4 products. Comparison parameters might include: • Price • Dimensions • Material • Colour • Finish • Warranty • Delivery • Seating capacity • Storage • Customisation Particularly useful for: • Beds • Dining tables • Office workstations • Sofas • Storage furniture ________________________________________ 13. Recently Viewed Products Implement recently viewed products so users can easily return to products they previously explored. ________________________________________ 14. Related Products / Cross Selling Improve related product logic. Sections may include: You May Also Like Similar Products Complete the Look Customers Also Viewed Recommendations should preferably use relevant: • Category • Material • Style • Collection • Price range rather than random products. ________________________________________ 15. Shop the Room This is an important future-facing feature for us. We have interior/lifestyle photographs throughout the website. We would like the ability to make lifestyle images shoppable. Example: A living-room photograph could contain hotspots for: • Sofa • Coffee table • Side table • Rug • Lamp Clicking the hotspot should reveal the related product. CTA: SHOP THIS ROOM Please mention if you have implemented similar functionality before. ________________________________________ 16. Custom Furniture Enquiry HEXASPACE is not only an online furniture marketplace. We are also an interior design and execution company. We want to leverage this advantage. Some products should contain a CTA: CUSTOMISE THIS PRODUCT Customer can request: • Different dimensions • Different colour • Different material • Different laminate • Different veneer • Different fabric • Other modification The request could open a form containing the current product details automatically. ________________________________________ 17. Interior Design Consultation Integration Selected areas of the website should encourage users to: BOOK A DESIGN CONSULTATION The shopping website and our interior design business should feel connected. Potential placements: • Homepage • Product pages • Cart • Wishlist • Shop the Room • Footer • Large furniture category pages This must be implemented without making the shopping journey intrusive. ________________________________________ 18. WhatsApp Product Enquiry We want a clean WhatsApp enquiry option. When clicked from a product page, the pre-filled message should contain something like: Hi HEXASPACE, I'm interested in the Vortenza Marble Dining Table – SKU XXXXX. Including a product URL automatically would be preferable. ________________________________________ 19. Homepage Improvements Our homepage already contains: • Hero banner • Categories • Living Room Collection • Dining Room Collection • Featured brands • Sale banner • Shop by room • Showroom • Brand/service benefits • Stories • Instagram • Location/map • Footer We want to refine the homepage rather than replace the entire design. Additional merchandising sections may include: Best Sellers New Arrivals Trending Furniture Designer Picks Shop by Budget Premium Collection Complete the Look Recently Viewed The homepage should balance premium brand storytelling with actual e-commerce conversion. ________________________________________ 20. Shop by Style / Collection We want better furniture discovery. Potential collections: • Modern • Minimal • Contemporary • Scandinavian • Japandi • Luxury • Industrial Potential price collections: • Under ₹25,000 • ₹25,000–₹50,000 • ₹50,000–₹1,00,000 • ₹1,00,000+ Potential room/project collections: • Furniture for 2BHK • Furniture for 3BHK • Villa Furniture • Home Office • Corporate Office Backend architecture should allow our team to manage these easily. ________________________________________ 21. Reviews & Ratings Implement/refine WooCommerce reviews with: • Star rating • Verified purchase • Written review • Customer images where practical • Review count • Average rating Reviews should appear on product cards where appropriate and prominently on the product page. ________________________________________ 22. Trust & Conversion Elements Furniture is a high-ticket purchase. Important trust indicators should be shown appropriately: • Secure Payments • Warranty • Quality Checked • Installation Available • Delivery Information • Showroom Available • Design Assistance • Customisation Available These should be elegant and consistent with our brand, not overly promotional. ________________________________________ 23. Mobile UX A significant part of our traffic will be mobile. The complete website must be properly responsive. Particular attention required for: • Header • Mega menu • Search • Filters • Product grids • Product gallery • Product swatches • Cart • Checkout • Wishlist • Product comparison • Forms • Footer On mobile, product filters should ideally open in a drawer/modal. For product pages, we may use a sticky purchase bar such as: ₹84,900 | ADD TO CART ________________________________________ 24. Checkout Optimisation Review and improve WooCommerce checkout. We want it: • Simple • Fast • Mobile-friendly • Trustworthy • Minimal unnecessary fields Also review: • Guest checkout • Login • Coupon behaviour • Shipping calculation • Payment gateway flow • Order confirmation • Email notifications ________________________________________ 25. Cart / Abandoned Cart Review cart UX and implement an appropriate abandoned-cart solution. Potential recovery channels may include: • Email • WhatsApp, if technically and legally appropriate for our setup Developer should recommend a scalable implementation rather than installing unnecessary plugins. ________________________________________ 26. Order Tracking Customers should be able to easily: • Log in • View orders • See order status • Access order details Where practical, provide a clear Track Order experience. ________________________________________ 27. Performance Optimisation Performance is extremely important because the site will contain thousands of products and many high-quality furniture images. Developer should review: • Core Web Vitals • Image compression • WebP/AVIF • Lazy loading • Database optimisation • WooCommerce queries • AJAX filtering performance • Caching • CDN • CSS/JS loading • Plugin overhead • Elementor performance • Mobile loading time Do not sacrifice image quality unnecessarily. ________________________________________ 28. SEO Technical Structure We are not asking for full SEO/content marketing, but the development should follow proper technical SEO practices. Check: • Heading structure • Product schema • Breadcrumb schema • Product URLs • Category URLs • Canonical URLs • Variable product indexing • Duplicate products • Image alt tags • Meta templates • Pagination • Filter/faceted navigation indexing • Sitemap • Robots rules • Internal links Experience with large WooCommerce catalogue SEO is a major advantage. ________________________________________ 29. Product Image Standardisation One of our biggest current visual problems is inconsistent product imagery. Our product catalogue currently contains combinations of: • Lifestyle renders • White-background photos • Technical drawings • Different image ratios • Different crop levels • Different background colours We need a consistent display system. The developer/designer should configure the front end so product cards maintain a uniform presentation even when source images vary. We will separately work on improving source product imagery. ________________________________________ 30. Brand Design Direction The existing HEXASPACE branding must be maintained. Brand language Background: Architectural White Primary Text: Black / Charcoal Accent: HEXASPACE Red We do not want dark ecommerce pages. The desired visual direction is: • Premium • Architectural • Minimal • Contemporary • Clean • Spacious • Professional Avoid: • Generic marketplace appearance • Excessive gradients • Heavy shadows • Cheap promotional banners • Overuse of red • Excessive animations • Cluttered layouts Red should primarily be used for: • CTAs • Highlights • Important states • Branding ________________________________________ 31. Existing Technology Current website is based on: • WordPress • WooCommerce • Elementor / Elementor-based development • Existing hosting/environment The selected developer will receive access after hiring. You should be comfortable modifying an existing live/staging WordPress environment rather than insisting on rebuilding everything using your preferred theme. ________________________________________ 32. Development Requirements Before modifying the website: • Full backup must be taken. • Work should preferably be performed on a staging environment. • Existing working functionality should not be broken. • Custom code should follow WordPress standards. • Avoid excessive dependency on plugins. • Avoid nulled/cracked plugins or themes. • All premium plugin licences must be disclosed before implementation. • Changes must remain maintainable by our internal team. ________________________________________ 33. Deliverables The final project should include: 1. Refined homepage 2. Improved category/archive pages 3. Improved product cards 4. Improved single product page 5. Advanced filters 6. Search autocomplete 7. Proper variable-product structure 8. Wishlist refinement 9. Product comparison 10. Recently viewed products 11. Related/cross-sell system 12. PIN-code/delivery experience 13. Product specification system 14. Custom furniture enquiry 15. WhatsApp product enquiry 16. Review/rating implementation 17. Cart optimisation 18. Checkout optimisation 19. Customer account/order tracking review 20. Responsive/mobile optimisation 21. Performance optimisation 22. Basic technical SEO review 23. Cross-browser testing 24. Bug fixing 25. Final production deployment 26. Short documentation/handover Testing Before Launch Before project completion we expect testing on: • Chrome • Safari • Edge • Android • iPhone • Desktop • Tablet Test complete journeys such as: Search → Product → Variant → Cart → Checkout and Category → Filter → Product → Wishlist → Return → Purchase We also want broken links, 404s, console errors and major UI inconsistencies checked before launch. ________________________________________ Who We Are Looking For We are looking for an individual or team with proven experience in: • WordPress • WooCommerce • Elementor • Large product catalogues • Variable products • AJAX filters • WooCommerce search • E-commerce UX/UI • Responsive development • WooCommerce performance optimisation • Checkout optimisation • Technical SEO • PHP • HTML • CSS • JavaScript • MySQL / WordPress database fundamentals Experience with furniture, home decor, interior design, fashion or other visually premium ecommerce websites is highly preferred. ________________________________________ Important: What We DON'T Want Please do not apply if your solution is simply: “I will install a new WooCommerce theme.” We already have an established website and brand direction. We need somebody who can analyse the existing system, retain what works, improve what doesn't, implement missing ecommerce functionality and prepare it professionally for launch. We also do not want dozens of unnecessary plugins installed to solve simple problems. When Applying, Please Answer These Questions Please include the following in your proposal: 1. Share 3 WooCommerce websites you personally developed or significantly improved. 2. Have you worked with WooCommerce stores containing 5,000+ products? 3. How would you approach improving performance on a large WooCommerce + Elementor website? 4. Which solution would you recommend for AJAX filtering and why? 5. Which solution would you recommend for WooCommerce search/autocomplete and why? 6. How would you handle multiple colours/sizes of the same furniture item without filling category pages with duplicate products? 7. Have you developed product comparison, wishlist, PIN-code checking or “Shop the Look/Room” functionality before? Please provide examples. 8. Would you work on staging before deploying changes to production? 9. Are you comfortable working with our existing design rather than rebuilding the website? 10. Please start your proposal with the word HEXASPACE so we know you have read the complete brief.