- WordPress Developer for Custom Theme2

• Design & Development = recreate functionality and apply the new design • SEO, Testing & Launch = make sure nothing is broken and launch correctly • Aftercare = fix issues discovered after launch The key is to avoid putting actual design work into Setup or SEO. • 1. Setup — $125 Setup = make the new environment ready Goal: Prepare robjorg.com so development can begin. Tasks • configure Domain 2 • Configure DNS (Done) • Set up hosting/server environment • Install/configure CMS, e.g. WordPress • Create database • Configure SSL/HTTPS • Set up required email/mail settings if applicable • Install required plugins/extensions including content egg pro, wordfence etc etc. • Set up security • Create staging/development environment • Create backup of Domain 1 • Copy/migrate the basic website structure/content from Domain 1 • Check that the existing functionality can be reproduced on Domain 2 Deliverable A functioning development/staging version of robjorg.com, ready for design and development. ________________________________________ 2. Design & Development — $300 design change to turn it into a personal brand but keep all functionality. Goal: Make Domain 2 look different while maintaining the functionality of Domain 1. Design • Review existing Domain 1 design • Define the new visual direction • New colour scheme • New typography/fonts • New header/navigation design • New footer • Redesign homepage • Redesign page layouts/templates • Redesign menus/navigation • Redesign buttons, forms and calls-to-action • Responsive design for desktop, tablet and mobile • Adjust spacing, sizing and visual hierarchy • Replace/adapt graphics and imagery where required Development • Implement the new design • Rebuild page templates • Configure navigation • Configure forms • Recreate existing functionality • Recreate widgets/components • Recreate integrations • Recreate contact forms • Recreate search functionality • Recreate product/category structures if applicable • Configure plugins/extensions • Transfer required content • Transfer images/media • Configure internal links • Ensure mobile responsiveness • Optimize basic page performance Important scope definition The principle should be: Functionality remains substantially the same; appearance and presentation are redesigned. This prevents the project from accidentally becoming a completely new website development project. Deliverable A visually redesigned Domain robjorg.com that provides substantially the same functionality as lingeriespecialist.com. ________________________________________ 3. SEO, Testing & Launch — $125 Goal: Make sure the new website works correctly and can be safely released. SEO • Review page titles • Review meta descriptions • Check heading structure • Check canonical URLs • Check internal links • Check image alt text • Configure XML sitemap • Configure robots.txt • Check index/no-index settings • Configure Google Search Console if required • Check redirects from old URLs to new URLs where applicable • Check for duplicate-content issues • Check URLs/permalinks Testing Functional testing • Navigation • Links • Forms • Search • Buttons • Downloads • Integrations • Plugins • Interactive elements Responsive testing • Desktop • Laptop • Tablet • Mobile Browser testing • Chrome • Edge • Firefox • Safari where applicable Technical testing • SSL • Page loading • Broken links • 404 errors • Images • Forms/email delivery • Security settings • Analytics/tracking Launch • Final backup • Final content check • DNS verification • SSL verification • Final functionality check • Submit/update sitemap • Verify Google indexing settings • Monitor initial errors Deliverable Domain 2 is live, tested and ready for normal operation. ________________________________________ 4. Aftercare — $50 Goal: Deal with problems discovered shortly after launch. I'd make this explicitly limited in scope so that $50 doesn't turn into unlimited support. Included • Fix bugs caused by the migration • Fix broken links • Fix layout problems • Fix responsive issues • Fix forms/integrations that worked before but don't work on Domain 2 • Correct minor configuration problems • Address launch-related SEO/technical issues • Final post-launch verification Not included I'd explicitly exclude: • New functionality • Major design changes • New pages • New integrations • New SEO campaigns • Ongoing content updates • Ongoing maintenance • Third-party problems outside your control Deliverable Minor post-launch corrections and stabilization.