Define Yahia And Project Scope

I have the seed of an idea, tentatively called “Yahia and,” but I still need clarity on where to take it. Whether the concept ultimately becomes a website, a mobile app, or another digital experience, I want to start with a solid foundation rather than rushing into design or code... (Budget: $15 - $25 USD, Jobs: Digital Strategy, Graphic Design, iPhone, Mobile App Development, Product Management, Project Management, User Experience Research, User Interface / IA)