Search Engine Optimization Specialist

About Dunbrook Associates Dunbrook Associates is a financial planning firm with offices in Barrie and Toronto. We work with Canadian households, business owners, and professional referral partners on retirement income planning, tax planning, and long-term wealth management. Almost all of our growth to date has come from referrals and reputation. We want the same standard of visibility in search results and, increasingly, in the answers AI assistants give when someone asks where to get financial advice. The engagement You will own how Dunbrook shows up when someone looks for financial planning help. Three disciplines, one outcome. • Search engine optimization (SEO). Traditional organic ranking in Google and Bing. • Generative engine optimization (GEO). Visibility inside AI-generated answers from ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. • Answer engine optimization (AEO). Structured content that wins featured snippets, People Also Ask, and voice results. This is an ongoing engagement. You will work directly with the founder and set your own priorities inside an agreed plan. Geographic priorities In order. Local dominance comes first. National reach is the longer game. 1. Barrie and Simcoe County, including Innisfil, Orillia, Bradford, Alliston, Wasaga Beach, Collingwood, and Midland. 2. The Greater Toronto Area. 3. Ontario. 4. Canada. What you will do • Run a full technical, content, and local audit of our web presence, and hand back a prioritized fix list rather than a 90 page report. • Own local search: Google Business Profile for each office, citations, NAP consistency, review generation, and the location page architecture across the target markets. • Build a keyword and query map across all four geographic tiers, split by service line and audience. • Handle on-page and technical work: site structure, internal linking, indexation, page speed, Core Web Vitals, and schema markup including Organization, LocalBusiness, FinancialService, Person, FAQPage, and Article. • Do the GEO and AEO work properly: entity consistency, clean factual claims, author attribution, and structured data that answer engines can lift without guessing. • Write content briefs for our writers. You define the topic, the query set, the structure, and the internal links. We produce the copy. • Pursue digital PR and authoritative links that are appropriate for a regulated financial services firm. • Track competitors across the local, regional, and national tiers. • Report monthly on rankings, AI answer share of voice, organic traffic, and, above all, qualified enquiries. How we will judge the work Qualified enquiries from our target geographies. Not impressions, not vanity traffic, not a rankings screenshot. Reporting should tie back to leads in our CRM.