WordPress Website Speed Optimization

I need help improving the speed of my WordPress website, which has about 30 pages. The main focus is to improve mobile LCP and overall Core Web Vitals performance. I’m looking for someone who can identify performance issues, implement fixes, and ensure the site loads faster on mobile devices. Experience with WordPress optimization and performance improvements is important for this project. GOAL LCP less than 2.5 s. site: reviverhealth.com Using mostly elementor in Wordpress. 1) Run your page speed or other analytics before you can give me quote. Main goal to reduce LCP. 2) I am pasting Wordpress and cloud flare information below. 1. Website & Hosting Environment Website: https://reviverhealth.com Hosting provider: Cloudways Web server stack: Nginx + Apache WordPress version: 7.1.4 PHP version: 8.2.35 Database: MariaDB 10.11.19 Theme: Astra 4.14.0 Page builder: Elementor 3.35.9 and Elementor Pro 3.31.0 Active WordPress plugins: 23 PHP memory limit: 256 MB WordPress memory limit: 40 MB PHP OPcache: Enabled Several plugins, including Elementor and Elementor Pro, have updates available. 2. WordPress Caching & Optimization Configuration The WordPress Site Health report shows: LiteSpeed Cache 7.9.2: Active Speed Booster Pack 4.5.9: Active Image Converter for WebP: Active WP_CACHE: false Object cache drop-in (object-cache.php): Present PHP OPcache: Enabled Cloudways also has Varnish, Redis, and Memcached running. I would appreciate an assessment of whether the existing caching and optimization configuration is appropriate for the Cloudways Nginx/Apache stack, and whether any overlapping features, conflicts, or inefficient settings may be contributing to poor performance. These are potential areas to investigate, not confirmed causes. 3. Website Size & Database According to WordPress Site Health: Total WordPress installation: approximately 6.11 GB WordPress files: 5.26 GB Plugins: approximately 435 MB Uploads: approximately 54 MB Database: approximately 358 MB Please investigate whether unnecessary backups, temporary files, database overhead, or other accumulated files warrant cleanup. Any cleanup should be performed safely, with backups and verification. 4. Relevant WordPress Plugins Some of the currently active plugins include: Elementor Elementor Pro Ultimate Addons for Elementor LiteSpeed Cache Speed Booster Pack Image Converter for WebP GTM Kit Google Site Kit Rank Math SEO WPCode Lite Amelia Contact Form 7 WPForms Please evaluate whether any plugins or their loaded resources are unnecessarily affecting front-end performance. I do not want plugins removed or disabled without first verifying their purpose and potential impact. 5. Cloudways Server Resources I reviewed the Cloudways Monitoring dashboard on November 6, 2026. Server specifications: Total RAM: 1.92 GB Total disk capacity: 58.85 GB Current resource usage: RAM usage: approximately 854 MB (43%) CPU usage: approximately 4% Disk usage: 19.02 GB (32%) Monthly bandwidth usage to date: approximately 2,647 MB Last 24-hour monitoring: CPU Consumption: Generally around 4–10% Occasional spikes up to approximately 42% No sustained high CPU utilization observed Free Memory: Generally approximately 900–1,250 MB available Brief decreases to approximately 780–900 MB No sustained critically low memory levels observed MySQL Connections: Very low reported connection counts Mostly zero, with occasional readings of 1 No indication of sustained connection saturation These results do not suggest sustained server resource exhaustion, although they do not rule out application-level bottlenecks or slow individual requests. I would prefer to optimize the existing setup before considering a server upgrade unless testing demonstrates that additional resources are necessary. 6. Cloudways Services I checked Server Management → Manage Services. The following services are running: Nginx Apache PHP-FPM MySQL Redis Memcached Varnish Imunify360 New Relic is currently stopped. 7. Cloudways Application Settings I also reviewed the application-specific settings for Reviver Health. Varnish caching: Enabled HTTPS redirection: Enabled SSH shell access: Disabled Geo IP detection: Disabled CORS header: Disabled Varnish is confirmed to be enabled at both the server and application levels. Please verify that caching is functioning correctly for public pages and that consultation-related workflows are not affected by inappropriate caching. 8. Google Ads, Analytics & Conversion Tracking The WordPress configuration shows: Google Site Kit connected to Google Ads, GA4, and Search Console Google Site Kit conversion tracking enabled GTM Kit active Existing Google Ads conversion tracking configured I have not personally observed duplicate conversions. I would like the current tracking implementation verified to ensure optimization does not interfere with Google Ads conversions or analytics. Please do not modify, remove, or reconfigure tracking tags, conversion events, or Google Ads settings without discussing the findings with me and obtaining approval first. 9. Performance Testing I'd Like You to Perform Please conduct your own independent technical assessment using appropriate tools, such as: Google PageSpeed Insights Lighthouse Chrome DevTools WebPageTest Network waterfall analysis JavaScript and CSS loading analysis Server response time analysis Please examine the actual causes of poor mobile performance rather than focusing only on improving PageSpeed scores. Areas of particular interest include: Largest Contentful Paint (LCP) Core Web Vitals Render-blocking JavaScript and CSS Elementor and third-party script loading Font loading Image optimization and loading priorities Caching effectiveness Unnecessary plugin resources Mobile rendering delays Server response time and time to first byte (TTFB) Please also investigate any issues that prevent Lighthouse or PageSpeed Insights from completing measurements on certain pages. I understand that exact scores cannot be guaranteed, but I would appreciate realistic, measurable performance targets. 10. Project Scope & Requirements My primary goal is to significantly improve mobile loading performance and actual patient experience while preserving the existing website's functionality. The optimization should: Benefit the entire website (approximately 50 active pages), not just the homepage. Prioritize the homepage, consultation/booking page, weight loss, erectile dysfunction, hair loss, UTI, prescription refills, and other major service pages. Preserve the existing design, layout, content, and SEO. Preserve all consultation buttons and redirects to Practice Better. Ensure intake forms, consultation workflows, and payment functionality continue working. Preserve Google Ads and analytics tracking. Use a staging environment and appropriate backups before making changes to the live website. Include before-and-after mobile performance testing. Include final functionality and regression testing after deployment. Provide documentation of all significant changes and optimization settings. An additional consideration is that I am preparing to migrate this website to my new brand, Apricove.co. I plan to optimize Reviver first and subsequently migrate the improved website to Apricove. Therefore, I would like the changes to be transferable and clearly documented. The actual migration to Apricove is not part of this optimization project unless separately discussed.