Healthcare Growth Marketing Operator

Healthcare Growth Marketing Operator | AI, HighLevel, Claude Code, Content and Clinic Lead Generation Overview We are hiring one highly capable, hands-on marketing operator to lead growth for Prexnova and support the independent medical clinics that partner with us. This is not a position for an agency. This is not a position for someone who only schedules social-media posts, manages freelancers, or produces reports filled with views and impressions. We need an individual operator who can personally build, run, measure, and improve complete marketing systems. The role has two connected responsibilities: Generate qualified physician and clinic-partner opportunities for Prexnova. Build and operate patient-acquisition marketing systems for the medical clinics that partner with Prexnova. You will work directly with company leadership and clinical personnel. You will be expected to convert strategy into functioning campaigns, funnels, automations, content, appointments, and measurable revenue opportunities. About Prexnova Prexnova helps independent medical practices install the operating infrastructure required to run structured chronic-care programs. Our work can include: Patient identification and outreach systems Enrollment workflows Monthly follow-up systems Documentation support Protocol fulfillment Billing-process support Practice reporting Operational implementation Prexnova is separate from the physician-owned medical practice. The clinic retains responsibility for clinical decisions, medical care, coding approval, and billing under its appropriate credentials. Our initial focus is Michigan, with the potential to expand after the model is proven. The Role You will own the day-to-day execution of Prexnova’s growth system. You will also help create a standardized clinic-marketing system that can be deployed when a new clinic joins Prexnova. This means you must be capable of marketing both: Business-to-business Prexnova to: Independent primary care physicians Physician owners Practice managers Medical-group administrators Referral partners Other relevant healthcare decision-makers Business-to-consumer Partner clinics to: Existing patients Former patients Prospective local patients Employer groups Community organizations Relevant local referral sources You must understand that physician acquisition and patient acquisition are different marketing disciplines. The messaging, channels, sales cycles, compliance considerations, and success metrics are not the same. Primary Responsibilities 1. Build Prexnova’s physician-acquisition funnel You will personally help build and operate: HighLevel pipelines Landing pages Lead forms Calendar workflows Email nurture SMS nurture Lead-source attribution Appointment reminders No-show recovery Opportunity tracking Weekly reporting Campaign dashboards The objective is to move qualified practices through a visible process: Target identified → Contacted → Responded → Qualified → Call booked → Call held → Opportunity → Agreement sent → Signed 2. Build targeted physician outreach You will: Research and qualify independent medical practices Identify decision-makers Create segmented prospect lists Write personalized email outreach Conduct LinkedIn outreach Develop referral-partner campaigns Track every touch and response Improve campaigns based on actual objections Coordinate qualified appointments with our physician-facing representative We do not want mass, low-quality spam. We want intelligent account selection, relevant personalization, disciplined follow-up, and measurable attribution. 3. Build Prexnova’s authority-content system You will turn real company knowledge, physician interviews, workflows, objections, and market insights into: Short-form videos LinkedIn posts Educational posts Practice-manager content Physician-owner content Landing-page assets Lead magnets Email content Webinars Long-form educational material Sales-support content The content must sound credible to skeptical physicians. It cannot sound like generic healthcare marketing, a supplement company, a get-rich-quick offer, or exaggerated AI-generated content. 4. Use AI to increase output and quality We want this role to be highly AI-enabled. Our preferred stack includes: Claude Code Claude Higgsfield HighLevel CapCut Spreadsheet and database tools Automation and scripting tools Other approved AI tools when justified You should be able to use AI for: Research organization Content ideation Script generation Editing Repurposing Claims screening Content scoring Structured CSV production Visual-production queues Performance analysis Weekly reporting Prospect research support Workflow documentation Experience with Claude Code, command-line tools, APIs, MCP integrations, Python, JavaScript, or similar technical systems is strongly preferred. You do not need to be a senior software engineer. You do need to be comfortable building and operating systems instead of waiting for someone else to do every technical task. 5. Build and operate the Higgsfield production workflow We want a repeatable content-production process that combines: Real physician footage Original voiceovers Workflow visuals Process diagrams Text-led video Supporting AI-generated visuals Platform-specific formatting Captioning Asset organization Approval tracking You should be able to test and document the best way to connect Claude Code and Higgsfield through available CLI, MCP, API, or controlled manual workflows. You must be willing to validate the technical process instead of claiming an integration works without testing it. 6. Build the clinic marketing system When a clinic signs with Prexnova, you will help deploy a standardized local marketing system. Depending on the clinic, this may include: Patient-list reactivation New-patient campaigns Appointment funnels Local SEO Google Business Profile optimization Review-generation systems Email and SMS campaigns Social-media content Physician-introduction campaigns Community outreach Employer outreach Referral-source development Condition-specific educational campaigns No-show recovery Missed-call text-back Lead follow-up Appointment attribution Monthly clinic reporting The goal is not merely to create awareness. The goal is to generate appropriate patient appointments and help clinics build a dependable patient-acquisition system. 7. Create repeatable clinic launch playbooks You will help document and improve a standard deployment process for each new clinic. Examples: Day 1 access checklist Brand and compliance intake Existing-patient database review Website and landing-page setup Tracking-number setup Google Business Profile review Email and SMS launch Content calendar Referral campaign Appointment dashboard Weekly reporting 30-day performance review Each clinic should not require us to reinvent the entire marketing system. 8. Own reporting and optimization You will report on business outcomes, not just marketing activity. Primary Prexnova metrics include: Verified clinic prospects Qualified responses Qualified calls booked Calls held Active opportunities Agreements sent Signed clinics Source-to-signature attribution Cost per qualified call Cost per signed clinic Primary clinic metrics may include: Leads Calls Appointment requests Appointments booked Appointments attended Cost per booked appointment Cost per attended appointment New patients Reactivated patients Campaign source No-show rate Conversion rate Views, followers, impressions, and engagement are diagnostic metrics. They are not the final objective. What You Must Be Able to Do Personally You should be able to personally perform most of the following: Build landing pages in HighLevel Build HighLevel workflows Configure pipelines, tags, fields, calendars, email, and SMS Write strong B2B outreach Write clear patient-facing marketing Research and qualify prospects Develop content strategy Write scripts and posts Edit or coordinate basic video production Use AI tools at an advanced level Work with CSV files and structured data Build simple automation and reporting systems Review campaign data Diagnose why campaigns are underperforming Document repeatable processes Communicate blockers early Manage multiple clinic campaigns without losing attribution Required Experience You should have verifiable experience in several of these areas: Healthcare marketing Medical-practice marketing Local lead generation B2B appointment setting HighLevel implementation Email marketing SMS marketing CRM and funnel automation Physician or professional-services marketing Patient reactivation Local SEO Google Business Profile optimization AI-assisted content production Short-form video Marketing analytics Conversion-rate optimization Multi-location marketing Direct experience with medical practices is strongly preferred. Experience producing qualified appointments for primary care, urgent care, functional medicine, specialty clinics, dental groups, chiropractic practices, or comparable regulated businesses is relevant. Compliance and Judgment You must be comfortable working in a regulated industry. You will not be expected to act as an attorney, biller, or clinician. You will be expected to know when a claim requires review. You may not publish: Revenue guarantees Reimbursement guarantees Unsupported medical claims Fake testimonials Invented case studies Fabricated patient outcomes False physician endorsements Patient medical advice Unapproved CPT or payer claims Content that presents AI-generated people as real physicians or patients Protected health information Strong judgment matters more than producing content quickly. Who This Role Is Not For Do not apply if: You are an agency You intend to assign the work to an account manager You outsource nearly all execution You only manage social media You measure success primarily through views and followers You need perfectly written instructions for every small task You hide blockers until deadlines are missed You claim expertise in every tool but cannot show your work You rely entirely on generic AI content You have never personally built a funnel or automation You cannot explain how marketing connects to booked appointments and revenue You are currently managing too many clients to give this role serious attention We are looking for the actual operator who will do the work. Ideal Candidate The ideal candidate is a combination of: Growth marketer Funnel builder Direct-response copywriter HighLevel operator AI workflow builder Content producer Local clinic marketer Marketing analyst Process designer You are resourceful, skeptical, organized, and comfortable being held accountable. You do not simply complete assigned tasks. You identify problems, recommend solutions, test them, and report the truth. Working Relationship You will work directly with: Jeremy, Executive Owner Tory, Founder Dr. Bushra and other clinical personnel Technical support when assigned Clinic owners and practice managers after onboarding Jeremy will manage execution priorities and accountability. Tory will retain approval over the offer, economics, pricing, and major strategic changes. Clinical, reimbursement, and compliance-sensitive claims require appropriate approval. Initial 30-Day Assignment During the first 30 days, the selected candidate will be expected to: Audit the existing Prexnova marketing materials and systems. Confirm access and identify technical gaps. Build or repair the HighLevel acquisition funnel. Establish clean source attribution. Build the initial qualified-practice database. Launch the first physician outreach campaign. Build the first AI-assisted content-production workflow. Produce the first approved content batch. Validate the Claude Code and Higgsfield production process. Build the clinic-marketing deployment framework. Generate the first qualified clinic conversations. Deliver a clear weekly executive report. The first month is a paid evaluation period. Continuation will depend on execution quality, communication, judgment, technical ability, and measurable progress. Compensation This is an ongoing contract role with the potential to become a long-term, high-responsibility position. Please provide: Your desired hourly rate Your weekly availability Whether you are open to a monthly retainer after the initial evaluation Any performance-based compensation structure you believe would be appropriate We are willing to pay properly for a rare, highly capable individual. We are not interested in paying a premium rate for someone who delegates the actual work to junior contractors. How to Apply Begin your application with: I AM THE OPERATOR Applications without that exact opening line will not be reviewed. Then answer the following questions directly. 1. Individual confirmation Are you applying as an individual? Will you personally perform the work? List any portion you would need another person to complete. 2. Relevant results Describe the best healthcare or local-service marketing system you personally built. Include: Business type Your exact responsibilities Channels used Funnel structure Monthly budget Leads generated Appointments booked Attendance rate Customer or patient acquisition result Duration What failed What you changed Do not provide only screenshots of impressions. 3. HighLevel experience Describe the most sophisticated HighLevel system you personally built. Include: Pipelines Workflows Calendars Email SMS Attribution Reporting Integrations 4. AI workflow experience Explain how you currently use AI to improve marketing production. Specifically address any experience with: Claude Code Claude Higgsfield MCP APIs Command-line tools Python JavaScript Automated content production Automated reporting Do not simply list tool names. Explain what you built. 5. Physician acquisition How would you generate qualified conversations with independent primary care physicians in Michigan without relying entirely on paid advertising? Give us your first 30-day approach. 6. Clinic marketing A new primary care clinic signs with us and needs more patients. What would you review during the first seven days, and what would you launch during the first 30 days? 7. Measurement What are the five most important metrics for: Prexnova physician-partner acquisition A clinic’s patient-acquisition campaign Explain why. 8. Failure diagnosis You publish content and send outbound email for three weeks. The campaign generates attention but no qualified physician calls. What do you investigate first? 9. Availability How many hours per week can you commit? How many other active clients do you currently serve? What hours do you normally work in Eastern Time? 10. Work samples Provide links or files showing work you personally completed: HighLevel builds Landing pages Automations Email sequences Content Reporting Healthcare campaigns Local lead-generation campaigns Clearly state what you personally did. Paid Test Project Finalists may be offered a paid test project. The test may include: Reviewing the Prexnova offer Scoring 20 prospective clinics Mapping a HighLevel workflow Writing one physician outreach sequence Creating three content concepts Designing one Claude Code and Higgsfield production workflow Explaining how performance would be measured The test is designed to evaluate thinking, execution, communication, and technical honesty. Generic AI submissions will not pass. Final Standard We are not hiring someone to stay busy. We are hiring someone to build a measurable growth system for Prexnova and then deploy reliable marketing systems across our partner clinics. The right person will be able to show exactly: Who was targeted Why they were targeted What message they received What action they took What was booked What converted What failed What changed What should happen next